So you are about to start promoting your product via your monthly newsletter. Or perhaps you have already launched your SaaS product campaign and are now looking to optimize your email marketing efforts. Whichever the case, your email messages can either nail it or break it. Here are a few don’ts and three key best practices for promoting your SaaS free trial via email marketing. ?
Every now and then, another LinkedIn post on the issue of translation tests with agencies in the localization industry shows up on my feed again. In fact, if you search for the hashtag #translationtests on LinkedIn, you’ll find over a…
Lately, I’ve had several client video calls with a few prospective clients who are either SaaS or digital marketing SMEs, and potential copywriting and/or localization buyers. In this article, I’m going to share three insights for effective communication with your…
If you are somehow connected with the world of marketing, you are probably aware that The End of Marketing As We Know It is a book title by Sergio Zyman. That’s correct. However, it is also the title of an…
Any freelance translator out there will tell you the actual translating is the easy part of their job. It’s the running a business part that generally causes translators headaches. Particularly when it comes to the numbers. A lot of us…
When it comes to mobile apps, there’s more to translating content than meets the eye. More often than not, mobile app localization requires not only a solid understanding of the app category’s jargon, but also a creative approach to translating…
Translation, localization and transcreation make up a popular triad in the language services industry. The one you choose will depend on the type of materials you need transformed into the target language, and, just as importantly, on your marketing and…
