Translation, localization and transcreation make up a popular triad in the language services industry. The one you choose will depend on the type of materials you need transformed into the target language, and, just as importantly, on your marketing and communication objectives.
In this article, you’ll find clear definitions of translation, localization, and transcreation; why transcreation is considered to be an added value solution for brands, and a few examples of the industries and types of materials each of these language services might be the most suitable for.
Let´s go for it!
