Boost you engagement and conversion rates with my creative services. Trust me to translate or write your website content, social ads, ad scripts, marketing trend reports, slogans, taglines, pitch decks, sales presentations, brand story, and verbal identity manual.
GROW your community and your conversions with human-centric content that matters and truly resonates with your audience.
Copywriting is aimed at sparking a particular reaction from your audience.
Content writing is aimed at sharing valuable, free content based on your audience’s pains, desires and anxieties.
Copywriting is best for direct marketing campaigns that need to trigger a specific conversion, while content writing is more suitable for a long-term content marketing campaign, where a brand aims not so much to drive sales, but to attract prospects, foster brand loyalty, and build trust.
Some examples of content writing collateral include:
Most people see storytelling as just the art of creating a fancy text with a storyline.
We know it takes more than just a few fancy adjectives and a plot to create a scintillating story that sells.
We see storytelling as both art and science. As explained by presentations expert David JP Phillips, best-known for his talk on How to Avoid Death by PowerPoint, the magical power of storytelling isn’t exactly derived from magic—it’s based on our brain’s neuroscientific response to those key ingredients every compelling, inspiring story has.
Just as with copywriting, our creative process builds upon multiple sensory stimuli that result in stories that are extraordinarily enticing.
We’re never just marketing or advertising or buying or selling.
We market to people. We buy from people. We sell to the human brain.
Humans are emotional creatures with the power to reason.
Why do you personally fall for a good novel or film or video game?
Uh-huh.
Have you ever wondered how come Coca-Cola’s slogans have been localized into several languages while some brands, like Nike, never translate theirs? Or why a film title in English gets translated into several Spanish versions depending on the target market?
A language is much more than a collection of words and sounds—it’s ingrained in a specific culture.
Thanks to transcreation (also known as re-writing or trans-adaptation), global brands can successfully cross borders and reach new audiences with culturally sensitive marketing messages.
If you want to go global and still resonate with locals, transcreation is the answer.
Safeguard your brand’s reputation by partnering with a transcreation expert—translate your slogans, product names, marketing campaigns, website content and more into Spanish for Argentina and Latin America.
