Boost you engagement and conversion rates with my creative services. Trust me to translate or write your website content, social ads, ad scripts, marketing trend reports, slogans, taglines, pitch decks, sales presentations, brand story, and verbal identity manual.


Cut through the noise with content that contents and converts

GROW your community and your conversions with human-centric content that matters and truly resonates with your audience.


Influence your audience with content that converts

Drive action across channels with the power of on-brand content writing and copywriting. From brochures, billboards and radio/TV spots, through newsletters and blogs, to social ads and email marketing campaigns, orangepowerDMH is your go-to partner for offline and online creative content designed to convert in English and in Spanish LATAM.


FAQ - Copywriting

Any piece of advertising written based on a set of marketing goals is the result of copywriting. While offline copywriting occurs in paper magazine ads, OOH advertising, radio, TV, online copywriting may appear in the form of web banners, social ads (e. g., Facebook, Instagram, LinkedIn, YouTube), website content, etc.
Most people see copywriting as a mere craft based on a creative brief. Here at orangepowerDMH we treat every copywriting project as our next work of art. We see copywriting as a multidisciplinary activity where you need to master the same knowledge of rhetoric, language, grammar as any great poet or fiction writer does, while being well-versed in marketing, advertising, consumer psychology, and sociology. Our creative process builds on multiple sensory stimuli that result in disruptive content that converts. Orange copywriting means not just creative, but different in a manner that will resonate with a brand’s target humans.

Copywriting is aimed at sparking a particular reaction from your audience.

Content writing is aimed at sharing valuable, free content based on your audience’s pains, desires and anxieties.

Copywriting is best for direct marketing campaigns that need to trigger a specific conversion, while content writing is more suitable for a long-term content marketing campaign, where a brand aims not so much to drive sales, but to attract prospects, foster brand loyalty, and build trust.

Some examples of content writing collateral include:

  • webinars
  • blog articles
  • newsletters
  • YouTube tutorials
  • Freebies (like free eBook guides)
Many people can write, few can do it to influence others. That’s the task of the copywriter—to create texts that will bring about a change in people’s behaviour. Great copywriters are extraordinary creatures well-versed not just in grammar and linguistics, but also in marketing strategy, branding, psychology, and sociology. Because great copywriting can greatly influence people’s behaviour, I always ensure my copy reads not just enticing, but also authentic, legitimate and based on facts. You know what uncle Tom said: “With great power, comes great responsibility.”
Why do you own a branded product or service? That’s right. Are you ready to make the most of orange copywriting?

Inspire to engage and convert

Never were stories more powerful than in the digital era. Never was the human touch so relevant to your customer experience strategy as it is nowadays. Your CX begins with how you talk to and interact with your audience. Use the power of scintillating storytelling to reach hearts as well as minds, spontaneously build sympathy with your customers, and win their trust.


FAQ - Storytelling

Most Google results will define storytelling as the art of telling or writing stories. But that definition falls short of expectations when it comes to defining the concept in the realms of marketing and advertising. So, to set matters straight, storytelling marketing consists of a multidisciplinary approach to marketing where messages are conveyed to a specific audience by means of a particular narrative. The goal is to strike a chord with the target readers, watchers or listeners, in a manner that they will take action.

Most people see storytelling as just the art of creating a fancy text with a storyline.

We know it takes more than just a few fancy adjectives and a plot to create a scintillating story that sells.

We see storytelling as both art and science. As explained by presentations expert David JP Phillips, best-known for his talk on How to Avoid Death by PowerPoint, the magical power of storytelling isn’t exactly derived from magic—it’s based on our brain’s neuroscientific response to those key ingredients every compelling, inspiring story has.

Just as with copywriting, our creative process builds upon multiple sensory stimuli that result in stories that are extraordinarily enticing.

We’re never just marketing or advertising or buying or selling.

We market to people. We buy from people. We sell to the human brain.

Humans are emotional creatures with the power to reason.

Why do you personally fall for a good novel or film or video game?



Export your brand beyond your land

 Have you ever wondered how come Coca-Cola’s slogans have been localized into several languages while some brands, like Nike, never translate theirs? Or why a film title in English gets translated into several Spanish versions depending on the target market?

A language is much more than a collection of words and sounds—it’s ingrained in a specific culture.

Thanks to transcreation (also known as re-writing or trans-adaptation), global brands can successfully cross borders and reach new audiences with culturally sensitive marketing messages.

If you want to go global and still resonate with locals, transcreation is the answer.

Safeguard your brand’s reputation by partnering with a transcreation expert—translate your slogans, product names, marketing campaigns, website content and more into Spanish for Argentina and Latin America.