Copywriting is aimed at sparking a particular reaction from your audience.
Content writing is aimed at sharing valuable, free content based on your audience’s pains, desires and anxieties.
Copywriting is best for direct marketing campaigns that need to trigger a specific conversion, while content writing is more suitable for a long-term content marketing campaign, where a brand aims not so much to drive sales, but to attract prospects, foster brand loyalty, and build trust.
Some examples of content writing collateral include:
- blog articles
- YouTube tutorials
- Freebies (like free eBook guides)