How I helped Epical start targeting its client base in the US

The Epical Spanish-speaking team knew they wanted to attract more US-based business clients, but they didn’t know how to position themselves in that market. They struggled to establish a solid brand identity that would help them communicate what they do in natural American English.

After a few meetups with the CEO and part of the creative team, I created and pitched Epical’s first-ever brand story concept + a launch video script in American English. The video script exceeded the project request, but given the creative development of their brand story, it felt only natural to me that an epical brand should have an epic launch video trailer to go with.

• Brand storytelling. I crafted Epical’s first brand story concept, positioning statement, and overall symbolic and verbal identity from scratch.
• Website copywriting. I wrote their initial service pages in American English.

Added value. I came up with a promotional video script for the company’s launch trailer / promo, something the C-suite hadn’t originally requested, but which they saw-liked-approved and decided to purchase as a cross-sell. 🧡

Epical got its first online presence targeting its US client base through:

• Clear brand storytelling and verbal identity in English.
• Ready-to-use website copies in English.
• Audiovisual pitch for distinct branding and media distribution.