Technology brand Atempu is born — How I shaped its identity and bilingual website from scratch

Atempu is a Costa Rican software development company specializing in delivering smart software solutions with quick turnarounds.

With a focus on expanding to new global markets, the Atempu team came to me looking for a comprehensive English Copywriting and Spanish Transcreation solution. They needed to launch their new corporate brand and website, but they had absolutely no idea about how to shape their own brand storytelling and corporate identity.

After a few meetups with the founders, I created their Brand Identity and Storytelling Guidelines, wrote Atempu's website copies in English, and transcreated those copies into Spanish for Latin America.

• Brand storytelling and identity. The company went from zero verbal identity to clear ToV guidelines as well as clear vision, mission, values, purpose, symbolism.
• Website copywriting in English. Suggested a website map and fully wrote the web copies for Atempu in International English, based on the ToV I’d created for them in advance.
• Transcreation. I transcreated the website copies from English into Latin American Spanish.

Here are a few of the tangible outcomes that led to Atempu being born as a brand in English and in Spanish:

• New website copies from scratch: take a look at www.atempu.com 
• Unique brand storytelling and verbal identity—a brand is born!
• Solid and consistent online presence in English.
• Web copies in LATAM Spanish that stay on brand and read as if originally authored in Spanish.