transcreation

Expand confidently into LATAM, the US, and more with campaigns that connect, convert, and scale

Bridge the language gap while keeping your in-house team free from AI rework. My all-in-one-place transcreation, SEO marketing localization, and cultural market research services help SaaS, Fintech, and Consumer Brands enter Spanish-speaking markets with speed and impact.

Let’s get started

Transcreation: English → Spanish for LATAM or US Hispanic audiences

Your Global Brand deserves better than getting lost in GenAI translation

Planning to enter Spanish markets relying solely on generative AI? What may look like the easiest path to getting instant marketing translations for your Spanish campaigns can end up costing you more business opportunities, time (and money) than meets the eye. 👀

With transcreation, I focus on adapting and recreating the effect of your English (or French) content into your specific target Spanish locale. As a result, your brand sounds and feels native, persuasive, and culturally on point, whether you’re targeting Argentina, Latin America, or U.S. Hispanic consumers. Have Spain or other target markets in mind? Contact me to help you build the best ad-hoc team for your project.

One voice for your omnichannel marketing campaigns

Avoid reputation risk caused by the pitfalls of using AI translation alone
Get on-brand messages tailored to the local culture and consumer mindset
Ensure consistency and build trust across every channel your brand speaks

Start your transcreation project

Speak to local clients in the one language
that builds trust and drives conversions — their own!

65%

of consumers prefer to access content in their own language

73%

like to access product reviews in their mother tongue

40%

will not buy in other languages

Source: “Can’t Read, Won’t Buy” study by © CSA Research. Please note that none of the companies mentioned as sources are affiliated with Delfina Morganti Hernandez or orangepowerDMH.

get your spanish message right

I build your transcreation solutions around your specific Spanish market goals

Here’s how I work, in a nutshell:

1. Tell me about your project

Start simple and easy by sending me the essentials via email or website form.

2. Meeting up

Nothing like a live conversation to clarify your conversion goals, target market (LATAM, US, or both), budget and expected outcomes.

3. Getting your custom proposal

I present you with up to 3 different solutions aligned with your goals and budgets, so you can have your pick.

4. Defining clear KPIs

We agree on what measurable success will look like (reach, SEO rankings, conversions) and sign a simple contract.

5. Your project kicks off!

My team and I start to work while you and your teams stay focused on your priorities.

🎶 And we can build this thing together, nothing’s gonna stop us now! 🎶

start today

Every nuance is captured perfectly

“I was talking with our head of marketing in LATAM and she told me that she loves how great this new localized case study - customer page is! And let's remember that our in-country reviewer for Spanish LATAM had not made any changes to the transcreation at all because she said the translation was fantastic as-is. Here are the live pages in Spanish, in case you want to see them live. Well done to the team involved in this project! Absolutely nailed the translations! Every nuance is captured perfectly!”

— Localization Manager at Experience Management Software company

Note: We’re unable to disclose client brand or in-house team names when working for them through a third-party entity.

see success story

Trust your Spanish message to professional human hands that will handle with care 🙌

We’re passionate about propelling Global Brands to execute their LATAM, US or Argentinian Spanish marketing strategy effectively. This is a hint of my transcreation expertise, by the numbers:

+300

mobile app copies

+250

products descriptions and landing pages

+100

social media posts and ads

+50

corporate video scripts and voiceovers

+45

video game dialogues and literary works

+30

slogans & taglines

+25

email marketing campaigns

+10

brand messaging content (such as core values, mission statements, and more)

Netflix movie song lyrics

let's do this

FAQ

What is transcreation?

Transcreation, also known as creative translation, re-writing or trans-adaptation, is the added-value language service by means of which a brand and its product can elicit the same response from a new target audience with their international messaging and campaign. Behind this outcome lies a highly creative, multi-disciplinary, cross-cultural process tailored to fit the commercial needs of that specific brand and its product.

What’s the difference between translation and transcreation?

Translation focuses on conveying meaning from language A to language B, while transcreation focuses on recreating the impact of the source text in the target culture. A good translation will produce an accurate version of the source text in the target language, serving its purpose best in industries such as law, technical, medical, economy and finance. A good transcreation has the same effect on the target audience as that produced by the source text, which is why transcreation is widely used where eliciting conversions among a consumer segment is essential, such as in marketing and advertising, film and cinema, and video games.

What is an example of transcreation?

A great example of transcreation comes from the widely known 1982 advertising campaign by Coca-Cola: Coke is it! This slogan was transcreated differently depending on various target Hispanic cultures. For example, in Argentina, it became “Coca-Cola es sentir de verdad.” In Chile and Colombia, it was “Es sentir de verdad,” while the Spanish for Spain version goes. “Coca-Cola es así.”

Why does transcreation matter?

Using professional transcreation services can help Global Brands safeguard their reputation and profitability when exporting their product to a new market. Transcreation keeps the rhetorical style, tone of voice, intent, and emotional impact of the source message, all while ensuring it stays context-appropriate, culturally adequate, and consistently on brand across channels.

Why use transcreation for your Global Brand?

Use transcreation to have your brand feel local even when going global. Transcreation helps ensure your message deeply connects with your target audience and elicits the same response as your source message does. It’s the cross-cultural service for Global Brands intending to successfully reach out to their worldwide audiences with slogans, taglines, mobile-app campaigns, social media ads, video scripts, and website copy that are engaging and culturally relevant.

How much does transcreation cost?

The price of a transcreation project can vary depending on several factors, such as language pair, time and urgency, scope of the campaign, brand visibility, and the transcreator’s level of expertise.

Expand markets, not workloads

Break language barriers without adding work to your in-house teams. Let us take care of your next Spanish campaign.

adapt my content for spanish markets