A few years ago, transcreation was the exception, not the rule. Nowadays, more and more of my Global Brand clients are requesting that their website copies and other digital messages be translated “with a hook” and that they are SEO-compliant, all from the word go.
But isn't all translation creative per se? How can brands benefit from purchasing transcreation instead of regular translation or localization services?
Take a listen at this podcast episode of Founded in Transcreation, featuring German marketing translator and transcreator Belinda Grace Fischer! 😊
-> Listen the podcast in Spotify
In this episode, Marketing Translator Belinda Grace Fischer and I have fun discussing all of this and more:
Belinda Grace Fischer is a Marketing Translator for English (US, UK) ⟷ German & Copywriter currently based in Germany. She's also a dog lover with a passion for singing (secretly hoping to bring back early 2000s R'n'B). Before starting her translation business, Belinda worked as a marketing executive in the UK and a tech translator in Germany. As a bicultural language lover, she did her MA in Intercultural Business Communication. Throughout her university days, she was known as the party organiser, whether that was running her "Stammtisch" meet-ups at the pub or hosting "Latin Party" pre-nights. Today, she helps international e-commerce brands and SaaS companies cross borders by providing translation/transcreation (English ⟷ German) and copywriting services. When she's not working, Belinda enjoys being creative in different ways, from singing to photography. Find out more about Belinda on her or follow her activity on .
Delfina Morganti Hernandez (Rosario, Argentina) is a seasoned US/UK English-LATAM/Argentinian Spanish Copywriter, Transcreator, and Marketing specialist. She's the author of two Amazon eBooks and of hundreds of LinkedIn articles and blog posts on transcreation and marketing strategy for freelance translators. Every day, she helps Global Human Brands communicate as humans, with humans, through content that converts and stories that s(w)ell. You can learn more about Delfina at www.orangepowerdmh.com (English website) or at www.traduccionescreativas.com (Spanish site).
